West DFW REI Group

The "Watering Hole" for North Texas Real Estate Investors!

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Components of a Good Business Card

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A business card is not a memoir or biography of you. No one cares how great you are, how long you’ve been in business, your great service, and empty promises, no one believes anyway.

For any of your advertising to be successful, it must answer one very important question in the mind of the reader…

WIIFM?

What is in it for me?

In other words, who cares?

If it doesn’t answer this question, your cards are almost worthless. You have a nanosecond to capture the prospect's attention, and if you fail the cards will hit the trash as soon as you leave.

Fancy graphics, your photo, and any words that don’t contribute to answering WIIFM is a waste of space.

There is only one purpose of a card, sign, letter, ad, or most any other media. It’s not to sell anything… It’s to get the phone to ring.

Here are some common mistakes I see at every Quick Start School when I critique cards:

Don’t answer WIIFM: Leaving no reason to call. Many cards are worded so poorly you can’t tell what business they’re in, much less have a reason to call.

Too hard to rea
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What's Stopping You From Getting Started?

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What’s stopping you from getting started may be the question you’ve asked yourself for quite a while now. Because this is a simple topic to address, I'm going to keep this post brief today. It cannot be easy to put into practice at times, but the remedy is straightforward.

Here's the million-dollar question: 

"What can I do to overcome my apprehension and procrastination and get started"?

--Get rid of your excuses and your mile-long to-do list.

This week, I've heard more excuses from people who can't seem to get started in real estate investing than I have in a long time. They must wait until the stars are "perfectly aligned" before they can begin. You know; reasons like these:

  • I don't know where to start
  • I haven't chosen a logo yet.
  • I have to make a decision on whether or not to form a limited liability company (LLC).
  • I need to decide whether to use a yellow or green postcard.
  • I don't have a suitable image to utilize in my marketing materials.
  • I'm undecided on whether to use white or colored envelopes for my mailings.
  • I'm not sure where my buy-and-hold
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Getting Started in Real Estate Investing

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Diversity of Real Estate Investing

7 Feb 2021
Real Estate Investment | Longhorn Investments

If you own your home, your home equity may be your biggest asset. However, few people would consider home equity to be an investment asset because it does not produce income. Rather, its value comes as collateral on a home equity loan, home equity line of credit, or mortgage and it can only be monetized by selling the home. To generate income from real estate, you need to be involved in real estate investing.

The housing bubble of 2008 disabused investors of the notion that real estate will always appreciate in value. On the contrary, real estate is subject to the same market forces as any other asset. However, real estate has a few attributes that make it uniquely suited to any investment portfolio – land is in limited supply, location determines value, real estate lasts forever, and the property has multiple uses besides investment. Because of the uniqueness of real estate as an asset, real estate investing can be attractive as a side gig or as a full-time job. Here are some considerations for getting started in rea
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Benefits of Joining Your Local REIA

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Benefits of Joining Your Local REIA

REIA is an abbreviation for Real Estate Investing Association / Group.  REIA groups or clubs as some are called is an invaluable tool to meet people from all walks of life who have an interest in real estate investing and to learn all about the REI business.  Members of REIA groups are like-minded groups of men and women “where deals and funding meet”.  Companies have been formed and deals have been made as a direct result of the relationships developed and information shared at REIA group events.  I like to refer to them as your real estate investor “watering hole”.  Members attend the “Watering Hole” to learn, find deals and funding. 

Learn more about the benefits of joining your local REIA group through the Infographic below:


Education - Here's a small list of topics you may see at your local REIA:

+ Getting Started

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