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4 Tricks for Integrating Social Media and REI


4 Tricks for Integrating Social Media and REI

March 26, 2019

Traditional methods of selling and flipping houses are on their way out. White pages and newspapers on dwindling.

However, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe!

“A Strong Social Media Presence is needed in order to be successful in Real Estate Today. House Flippers that take the time to invest in their social media see more returns and build a stronger network than those that don’t.” – Loren Howard, Prime Plus Mortgages – Phoenix Hard Money Lender.

Social media is here to stay. With the rise in popularity, it is easy to see why more house flippers are looking at social media to flip their houses.

Social media marketing can be a great way to advertise your business and get people excited about your listings.

Use these social media tricks to flip more houses!

Having a Business Page

Having a business page is so important to flipping houses on social media. Having a business page will make it easier to promote your flips, use paid ads, make your posts easier to share, and expand your reach.

You can also use business pages to schedule content in advance and respond instantly to messages.

You can also use your business page to link to your Instagram page and easily share posts between different channels.

Building the perfect page only takes a few minutes! Here’s how to create your page.

To optimize your house-flipping page make sure to do the following:

  • Clear Services and Products- Make sure to list how your flip houses!
  • Tons of Photos of Before and After Flips – Showcase your work and why you’re the best!
  • Headshot– Pages with headshots get higher engagement than those that don’t.
  • Make a Great Cover Photo or Video (Videos get higher reactions!)

Use Stories

Facebook and Instagram stories are great for promoting your flips!  Before and after photos, tips and tricks, and walkthrough videos create great business content!

When you post on your business pages, it can be hidden in the timeline and make people dig in order to find more about you.

With stories, your content will be featured at the top for a limited 24 hours. People can even message and comment and engage with your stories.


Live Videos are another great opportunity to get possible buyers excited about your flip!

Stories are great for increasing your audience and showing them how your flip is progressing.

Stories create a sense of urgency, perfect for selling your flip as you have an active audience interested in your property.

This walkthrough< makes posting stories super easy, and fun!

Use Hashtags

Instagram is the favorite realtors, and real estate investors.

It’s a great place to showcase your flips and the perfect audience for before and after photos.

Instagram makes finding buyers easy with hashtags.

Hashtags can be used on Facebook, Instagram, Twitter, and even LinkedIn!

Use hashtags on important terms for you and your location so people can find you and see what you are talking about!

Combining it with your location makes it even easier for people to find you!

Even using the phrase house flipping, on a post can draw attention!

You can also use it to target realtors, contractors you are looking to find, networking events, open houses, or more that your target market is looking for!

Use Groups

Join Groups, and share your best content here. This includes before and after photos, live videos or any information that could help the members of the groups.

You should always give more than you take in groups, so share a story about the flip and why it is going well, or even share things you wish you had known when you started the flip!

Before and after photos of your house flipping project is going to get a lot of reactions. You need to be a part of the discussions. Always be helpful and respectful, and always keep sharing!

Change your settings so friends and family can share or send your posts to people who want your house. Make it easy for people to find you and your business.

Join groups that fit your house-flipping business, and search for phrases people use in your industry.

When you post, use tags and phrases that people are looking for so you come up in searches!

Social media is a great way to grow your real estate investment business.  Take time to learn and implement these strategies and watch it grow!

To view additional BLOGS topics on our site, click HERE.


This blog was written by Catherine Way.  She graduated from Michigan State University with a Bachelor's of Advertising. You can see her newest creations here.


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